I am an award-winning, seasoned Creative Director with over 14 years of experience in the advertising industry. My background is in writing, however I've come to develop a good eye for art. I have done work for brands such as Walmart, Chrysler, Miller Lite, State Farm, McDonald's, United, JCPenney and Kraft, among many others. I really enjoy creating emotional connections between brands and people.
For me, simple yet impactful ideas are the most effective ones. The way people live is continuously evolving, and that's why the communication between brands and audiences should evolve, too. We have to look around, listen, have fun, get inspired. I believe brands should speak the way people speak in order to truly resonate with them.
I'm a problem solver. I'm a team player (collaborative, accountable, supportive and encouraging). I'm a forward thinker. I'm strategic. I have an entrepreneurial spirit. I love proactivity. I love innovation.
On a personal note, family is what I treasure the most. I also love outdoor sports (golf, ski/snowboard, mountain bike). I love traveling. I play guitar and a little piano (not a small piano, but intro-level piano). I love films and TV series, too. And, since I consider myself a storyteller, I also enjoy writing in my free time.